Anik Singal, Kurma Group
The real aspect of building a website for search engines is to do your keyword research correctly. This can be the most time consuming, hectic,
and frustrating aspect unless you know what youre doing that is why we want to teach you today.
Are you ready for this challenge? Not many people are. Find good keywords is the step that most give up and that is why most can never make a penny online. But, with the secrets were about to reveal, you should be able to sulk profits from search engines for years to come
Were going to help you learn how to choose the keyword that will help set-up the foundation of your online business.
Why are we looking for keywords?
These keywords are going to become the foundation of your sites
CONTENT. These are the keywords that will determine how you optimize your website for search engines. Theyre also the same keywords you can use to buy cheap traffic through pay-per-click.
How to start?
First, make a list of 5-10 keywords or keyphrases that are related to your
niche. For example, if your niche is computers, come up with a list like this:
1. Computers
2. Computer Parts
3. Computer Software
4. Cheap Computer
5. Building a Computer
Next, youll use a tool that will expand on these keywords for you. The
best tool to use is Wordtracker. Its the most highly recommended
keyword searching tool on the web. This tool actually lets you type in one general keyword and it will come back with hundreds and even thousands of related phrases out of which many are great keywords to optimize for.
What kind of keywords should you look for?
Look for keywords that are about 2-3 words long so youre really looking for phrases. The next goal is to find the phrases that arent too competitive. Meaning, look for keywords that are getting a good amount of traffic but do not have a bunch of competition too.
Start off your search engine optimization with easier keywords and as you build up you can go after the harder keywords (that is the best way to attack SEO).
In essence, youre looking for keywords with a high KEI KEI is an index developed by a search engine optimizer and basically the higher it is, the easier it should be for you to rank for that keywords. Ideally, you want to find KEIs that are higher than 40. Anything lower than 5 is probably too hard to start optimizing for.
KEI is a simple calculation that uses the number of times a keyword is searched with the number of competing websites.
Back to wordtracker this tool automatically calculates all the KEIs for you and ranks them in order of highest to lowest so you know just where to start!
Why Avoid Short Keywords?
There are a few reasons why its pointless to try to optimize for one of two word keywords/keyphrases.
1. Extremely difficult these are the keywords that everyone is going for and all the major companies are optimize for. Its going to take a lot of work and money to get there.
2. Pointless for example, whats the use of optimizing for computers if all you do is sell computer hardware. Youre going to get a bunch of visitors that are waste, untargeted and wont make you any money. You rather optimize for something like computer memory hardware. That will not only be easier to optimize for, but it will get you targeted traffic that buys!
3. The one-two phrase keywords require that you have massive, large websites or thousands upon thousands of incoming links (they other keyword phrases do not).
So, to finalize, if you want to optimize the right away and you want to do it fast with targeted visitors that actually buy find keyword phrases that are at least 3 words long, not very competitive and start there.
Pretty soon, youll be ready to go for the harder keywords
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